Project Overview

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Client Background

Save Animals Facing Extinction (or SAFE) is an organization that is focused on driving change in legislature to protect the planet’s wildlife. For the 2018 Midterm Election, SAFE was focused on protecting the Endangered Species Act.

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Objectives

Elevate the importance of the Endangered Species Act as a political issue, and educate voters that the Act is under fire and the best way to protect it is through political mobilization.

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Deliverables + Media

• Branded microsite with newsletter subscription and voter tools available

• Facebook Advertisements

• Animated Snapchat Advertisements

• Digital Display for local news and homepage takeovers