Diaspora,

UNfiltered

 
 
Creative Brief
 
OVERVIEW

This campaign was intended to run as a counteraction to Trump's executive orders of the first travel ban. The goal is to post a series of photos for each day of the initial moratorium featuring new immigrants and first generation Americans in order to bring attention to the communities at risk under Trump’s orders.

 

OBJECTIVES

To humanize immigrants and their descendants living in the United States to combat ignorance and bigotry instigated by racial and religious fear mongering.

 

TARGET AUDIENCE

Americans who have fallen subject to these political tactics and become targets of hate speech, and Americans who have been misinformed and lead to believe that the immigrant community is dangerous.

                                                                                                                           

TONE

This campaign is rooted in solidarity, empathy, compassion, and determined resistance to divisive scare tactics and hatred.

Lex Bair         hello@lexbair.com        Seattle, WA