Lex Bair         hello@lexbair.com        Seattle, WA

King County
Elections

 
 
Project Overview

 

Client Background

King County Elections is the largest jurisdiction in the United States to conduct all elections by mail. It is the 13th-most populated county in the US and home to 1.28 million registered voters, which is one third of Washington’s voters. 

 

Objectives

King County Elections has implemented more than 300 reforms since 2004. The goal of the 2018 Midterm Election is to create an informative and motivational campaign based on the commitment to fair, open, and accurate elections that are more accessible than ever.

Deliverables + Media

  • Social media advertising and filters

  • Print Advertising in The Stranger and In-Language publications

  • Digital Display on thestranger.com and seattletimes.com

  • Promotional video and supporting ads

  • Driving Billboard 

One of four snapchat ads created.

Social Media Advertising
Voting Methods
Digital Display Advertising

Digital display ads appeared on thestranger.com and seattletimes.com.

 

Animated ads were animated by Equinox Arts after illustration and storyboarding.

Snapchat Ads

Snapchat ads were animated by Equinox Arts after illustration and storyboarding.

'Take a Stand' Promoted Video 

‘Take a Stand’ was a short video ad released as General Midterm Election ballots were being mailed out and functioned as our main vehicle of inspiring and motivating voters.

Mammoth Agency worked with Tatoosh Media and director Lindsay Daniels to produce this video. I was featured as one of the voters in the video holding up my ballot.

'Take a Stand' Digital Display Ads​

Digital display ads appeared on thestranger.com and seattletimes.com.

 

Animated ads were animated by Equinox Arts after illustration and storyboarding.

Driving Billboard