Forgotten Dogs Rescue

 
 
Creative Brief
 
OVERVIEW

Forgotten Dogs Rescue is a foster home based rescue organization located in Washington State.

 

They are dedicated to rescuing homeless and abandoned dogs that are at risk of euthanasia in shelters, given up by their owners because of difficult circumstances, or in danger of abuse or neglect.

 

OBJECTIVES

- Shape a consistent visual identity

- Provide marketing material templates

- Create branded merchandise 

 

TARGET AUDIENCE

- Animal lovers looking to adopt dogs in need of second chances

- Stable households equip to foster rescue dogs

- People interested in volunteering

- Potential donors and sponsors for events

                                                                                                                           

TONE

Because of the negative stigma surrounding bully breeds, it is very important to show the dogs in a loving, friendly light. 

The brand needs to reflect the wholesome and warm character of these animals and the people who run the organization.

Logo Design

 

The logo for Forgotten Dogs Rescue depicts the two 'founders' of the rescue, Cow and Ally. These pups are considered to be the dogs who started it all.  

Color System
Collateral
Lex Bair         hello@lexbair.com        Seattle, WA